MOVE
LIKE A
CHAMP

LIKE
A

FTVNT

MOVE

CHAMP

THE FITTEST EVENTS ON EARTH ®

MOVE
LIKE A
CHAMP

MOVE

LIKE A

CHAMP

FTVNT

LIKE
A

THE FITTEST EVENTS ON EARTH®

MOVE
LIKE A
CHAMP

MENA REGION IS THE LEAST ACTIVE IN THE WORLD

MENA IS THE LEAST PHYSICALLY ACTIVE REGION IN THE WORLD. THIS ISN’T A MINOR ISSUE — IT’S A FULL-SCALE FAILURE OF ACCESS, CULTURE, AND PRIORITY. YOUTH ARE DISENGAGED. WOMEN ARE UNDERREPRESENTED. INFRASTRUCTURE EXISTS BUT IS UNDERUTILIZED. THE REGION IS GROWING, MODERNIZING, AND INVESTING — YET MOVEMENT REMAINS ON THE MARGINS. THIS ISN’T JUST A MISSED OPPORTUNITY; IT’S A HEALTH CRISIS, A SOCIAL DIVIDE, AND A THREAT TO FUTURE POTENTIAL.

WE ARE NOT HERE TO PARTICIPATE IN THE EXISTING SYSTEM — WE ARE HERE TO BUILD A NEW ONE. A FUNCTIONAL, SCALABLE, INCLUSIVE SPORTS ECOSYSTEM THAT OPERATES ACROSS CULTURES, INCOME LEVELS, AND GENDERS. EVENTS THAT ARE DESIGNED TO BE ACCESSIBLE, MODULAR, REPEATABLE, AND ROOTED IN LOCAL CONTEXT. SPORTS THAT DON’T DEPEND ON ELITE STATUS, BUT ON SMART LOGISTICS, STRONG COMMUNITY ENGAGEMENT, AND A DEEP UNDERSTANDING OF HOW PEOPLE MOVE, COMPETE, AND BELONG.

OUR MISSION IS TO MAKE MOVEMENT UNAVOIDABLE — A BUILT-IN PART OF URBAN LIFE, EDUCATION, CULTURE, AND IDENTITY. SPORTS IN MENA SHOULD NOT BE A PRIVILEGE OR AN ASPIRATION. THEY SHOULD BE A STANDARD. THIS ISN’T A BRAND. THIS IS A RESET. WE’RE HERE TO BUILD THE FRAMEWORK FOR THE REGION’S FUTURE — ONE EVENT, ONE SYSTEM, AND ONE CITY AT A TIME.

MOVE

THE DISCIPLINES

TRANSFORM MENA FROM THE LEAST PHYSICALLY ACTIVE REGION IN THE WORLD INTO A GLOBAL STANDARD OF MOVEMENT—BY BUILDING AN INCLUSIVE, SCALABLE, AND CULTURALLY-ROOTED SPORTS ECOSYSTEM THAT REACHES EVERY CITY, EVERY DISCIPLINE, AND EVERY HUMAN. WE EXIST TO REDEFINE HOW SPORTS ARE ACCESSED, EXPERIENCED, AND VALUED ACROSS ENDURANCE, STRENGTH, POWER, COMBAT, TEAM PLAY, STREET MOVEMENT, RECOVERY, DIGITAL FORMATS, AND BEYOND. MOVEMENT IS NOT A LUXURY—IT IS A RIGHT, A RESPONSIBILITY, AND A NEW FOUNDATION FOR THE REGION’S FUTURE.

UPCOMING

(JORDAN) CORPORATE ENDURANCE RELAY / 2025)

OUR

VISION

EVENT MANAGEMENT

LET'S
PLAN
YOUR
SPORTS
EVENT

LET'S
PLAN
YOUR
SPORTS

EVENT

LET'S
PLAN
YOUR
SPORTS
EVENT

TURNKEY SPORTS EVENT MANAGEMENT

SOLUTIONS

Conception

Planning

Contracting

Logistics

Hospitality

Operations

Production

Sponsorship

Security

Compliance

Marketing

Ticketing

TURNKEY SPORTS EVENT MANAGEMENT

SOLUTIONS

61

KG

WEIGHT CLASSES FOR

WOMEN

Conception

Contracting

Hospitality

Planning

Logistics

Ticketing

Compliance

Marketing

Contracting

Sponsorship

TURNKEY EVENT MANAGEMENT

SOLUTIONS

Conception

Planning

Contracting

Logistics

Hospitality

Operations

Production

Sponsorship

Security

Compliance

Marketing

Ticketing

911

MENA

ALL DISCIPLINES

REGIONAL

IMPACT

ABOUT THE RACE

HURDLING ORIGINATED IN ENGLAND IN THE EARLY 19TH CENTURY, THE RUNNERS RACE OVER A SERIES OF OBSTACLES CALLED HURDLES, WHICH ARE SET A FIXED DISTANCE APART.

RUNNERS MUST REMAIN IN ASSIGNED LANES THROUGHOUT A RACE, AND, ALTHOUGH THEY MAY KNOCK HURDLES DOWN WHILE RUNNING OVER THEM, A RUNNER WHO TRAILS A FOOT OR LEG ALONGSIDE A HURDLE OR KNOCKS IT DOWN WITH A HAND IS DISQUALIFIED. THE FIRST HURDLER TO COMPLETE THE COURSE IS THE WINNER.

HURDLES

COMPLETE SOLUTIONS

ABOUT
THE TEAM

THE ADVISORY TEAM
CONSISTS OF SENIOR EXPERTS FROM THE SPORTS, PUBLIC, AND PRIVATE SECTORS. THEIR ROLE IS TO PROVIDE STRATEGIC OVERSIGHT, UNLOCK REGIONAL OPPORTUNITIES, AND ENSURE ALIGNMENT WITH OUR LONG-TERM VISION FOR IMPACT ACROSS THE MENA REGION.

THE STEERING COMMITTEE
OVERSEES THE PLANNING AND EXECUTION OF KEY STRATEGIC INITIATIVES. COMPOSED OF DEPARTMENT LEADS AND SELECT PARTNERS, IT ENSURES COORDINATION, PERFORMANCE TRACKING, AND DELIVERY ACROSS CRITICAL FUNCTIONS.

THE CORE TEAM
COMBINES EXPERTISE IN STRATEGY, OPERATIONS, TECHNOLOGY, AND EVENT PRODUCTION. WITH A STRONG EXECUTIONAL MINDSET AND DEEP REGIONAL KNOWLEDGE, WE ARE COMMITTED TO DELIVERING HIGH-QUALITY, SCALABLE SPORTS EXPERIENCES THAT MEET GLOBAL STANDARDS.

CITIES IN MOTION

19 COUNTIRES | 57+ CITIES

DOH

RUH

DXB

AMM

MOTION

DOMAINS

11 DESIPLINES | 80+ SPORTS

JED

DAM

CMN

CAI

CITIES IN MOTION

19 COUNTIRES | 57+ CITIES

AMM

DXB

RUH

DOH

MOTION
DOMAINS

11 DESIPLINES | 80+ SPORTS

CAI

CMN

DAM

JED

GET MOVING

WE OPERATE AS BOTH CREATORS AND EXECUTORS. ON ONE SIDE, WE BUILD AND LAUNCH OUR ORIGINAL EVENTS—DESIGNED FROM THE GROUND UP TO REFLECT OUR VISION OF AN INCLUSIVE, SCALABLE, AND CULTURALLY ROOTED MOVEMENT IN THE MENA REGION.

ON THE OTHER HAND, WE PARTNER WITH FEDERATIONS, BRANDS, GOVERNMENTS, AND EVENT OWNERS TO STRATEGICALLY MANAGE AND DELIVER THEIR EVENTS WITH PRECISION. FROM FULL-SCOPE OPERATIONS TO MODULAR SERVICE DEPLOYMENT, WE BRING STRUCTURE, SYSTEMS, AND EXECUTIONAL EXCELLENCE TO EVERY LAYER OF THE SPORTS EVENT LIFECYCLE—WHETHER IT’S OURS OR SOMEONE ELSE’S.